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Korn Lighting

European Lighting Innovation

Product & Retail2018 - 2022

Overview

Founded and scaled an innovative lighting company, featured on French national television TF1, with distribution across 15+ European markets.

Key Highlights

  • Featured on TF1 French national television
  • 15+ distributors across Europe
  • Innovative lighting solutions
  • Pan-European distribution network
  • Direct-to-consumer and B2B channels

The Challenge

The lighting market was saturated with traditional solutions. Breaking into European markets required innovative products, strong branding, and building trust with distributors across different cultures and markets.

The Approach

Developed innovative lighting products that stood out in the market, built strategic relationships with distributors across Europe, and leveraged media exposure to build brand credibility and awareness.

Results & Impact

Brought innovative lighting solutions to European markets, creating a successful pan-European business with strong brand recognition and distribution network.

  • Featured on TF1, France's leading television network
  • Established distribution network across 15 European countries
  • Built strong brand recognition in the lighting industry
  • Created sustainable, scalable business model

Press Coverage

TF1 French National Television

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